To: Victorian energy-consumers

There is still many of you that haven’t taken advantage of the Victorian Energy Upgrade programs offering for free lighting upgrades. Perhaps you are uncomfortable with how this has been marketed to you in the past. Perhaps you are still (somehow) unaware it exists. Either way, we’ve got one simple question we want you to ask yourself;

If you were an energy supplier, and you were indirectly forced to pay for products that reduce consumers’ energy consumption. What would YOU do to offset that reduction in profit?

This program has been running a long time and It IS currently in a stage of decline. The value that exists that allows providers to supply the products is reducing. It’s possible, that in the coming months, we will no longer be able to do it for free.

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